My name is Lars Fink Rasmussen. I’m a photographer based in Copenhagen, Denmark.

I try to learn my kids that life would be extremely boring and uninspiring, if we all did the same, looked the same, had the same culture and walked in other people’s footsteps. So, in other words, I try to make my photography different by not doing the same as other photographers. I do not find my inspiration on Pinterest, Instagram or elsewhere - I see pictures in my head - all made by my fantasy. Do it your own way or die trying :-)

I have a deep respect for many kind of photography, but I think fashion and beauty is extra hard to manage and make catchy. It’s really hard work with all the ideas, planning, research, lights, gear and 100 other details, that makes this kind of photography special. But the most important thing is that fashion and beauty is an art form - it shall hit your heart and make you wanna stop up. It’s all about creativity, feelings and to make it unlimited eye catching. And I just love love love when I capture the one and only moment, the magic, the truth in the models eyes and I can feel my heart pumps faster!

My goal is to become the most iconic photographer in Denmark, even though I know my style is so untypically Danish. I think we need some changes and colors in the Danish style - it’s all so grey, desaturated and boring - and I want to make that change!